ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintTitle ChevronIcon Twitter
Companies

Amazon to deliver groceries from Japan's brick-and-mortar stores

E-tailer blurs line between online and physical retail with Life tie-up

Under the partnership with Amazon Japan, workers at Life supermarkets will gather the items ordered by customers online for delivery. (Photo by Kento Hirashima)
Under the partnership with Amazon Japan, workers at Life supermarkets will gather the items ordered by customers online for delivery. (Photo by Kento Hirashima)

TOKYO -- Amazon Japan will start offering groceries from supermarket chain Life in certain parts of Tokyo by the end of the year, Nikkei has learned, tapping growing demand for convenience among working couples and the elderly.

Customers will be able to order Life products online through the Prime Now delivery service. Life staffers will then pick out the items at the store to be delivered to the customer in as little as two hours.

Delivery fees have not yet been decided. The American e-commerce giant's Japanese unit plans to expand the service to more areas in the future.

The e-tailer is believed to sell roughly 35,000 items currently through Prime Now. It plans to strengthen its offerings of fresh groceries by working with Life, which operates about 270 locations nationwide.

The partnership is expected to add up to 8,000 new items to the Prime Now lineup, including bento boxes prepared in-store, vegetables and Life-brand daily products.

Japan's e-commerce market expanded by 8.6% in 2018 to 1.69 trillion yen ($15.5 billion), according to the Ministry of Economy, Trade and Industry. But online shopping accounts for only 2.6% of the entire food market, leaving much room for growth.

Parent Amazon.com already provides deliveries from bricks-and-mortar stores in the U.S.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Try 1 month for $0.99

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends October 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to Nikkei Asia has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more