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Amazon to deliver groceries from Japan's brick-and-mortar stores

E-tailer blurs line between online and physical retail with Life tie-up

Under the partnership with Amazon Japan, workers at Life supermarkets will gather the items ordered by customers online for delivery. (Photo by Kento Hirashima)
Under the partnership with Amazon Japan, workers at Life supermarkets will gather the items ordered by customers online for delivery. (Photo by Kento Hirashima)

TOKYO -- Amazon Japan will start offering groceries from supermarket chain Life in certain parts of Tokyo by the end of the year, Nikkei has learned, tapping growing demand for convenience among working couples and the elderly.

Customers will be able to order Life products online through the Prime Now delivery service. Life staffers will then pick out the items at the store to be delivered to the customer in as little as two hours.

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