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Amazon to enter Vietnam in challenge to Alibaba

US e-commerce company teams up with local businesses to boost product offering

HO CHI MINH CITY -- Amazon.com is to officially launch its e-commerce services in Vietnam, with the aim of taking on Chinese rival Alibaba Group Holding in one of the fastest-growing e-tailing markets in the world.

The U.S. company has partnered with Vietnam E-commerce Association (VECOM), which, with its 140 members, forms one of the biggest groups of local online businesses. This will be the first time VECOM has joined hands with an e-commerce player. The partnership will enable Amazon to beef up the products available on its platform and allow local small and medium-sized enterprises to sell and export their goods through the platform. Nguyen Thanh Hung, chairman of VECOM, told reporters that the association met a representative of Amazon last year to discuss the U.S. group's expansion plans in Vietnam. 

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