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Amazon to shut down third-party shopping site in China

E-tail giant no match for Alibaba and in second largest consumer market

Amazon entered China in 2004 by purchasing a local e-commerce player but has struggled to compete against rivals. (Nikkei montage)

PALO ALTO, U.S./SHANGHAI -- Amazon on Thursday announced its online shopping withdrawal from China after 15 years. The e-commerce giant is expected to focus more on India, which it sees as a growing Asian market.

Amazon has been operating an e-commerce marketplace for third-party sellers in China. It will cease services on July 18 but continue to offer cross-border e-commerce and cloud services.

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