July 20, 2017 11:40 am JST

Apple creates executive post for Chinese business

Isabel Ge Mahe appointed managing director for greater China to shore up key market

YUICHIRO KANEMATSU, Nikkei staff writer

Apple's logo adorns an Apple store in Pudong, the financial district of Shanghai. © Reuters

WASHINGTON -- Apple has announced that it has created a new executive post, managing director for greater China. The executive in charge will report directly to the company's top management.

Isabel Ge Mahe, vice president of Wireless Technologies, has been named to the post, and will begin working in her new position in Shanghai this summer.

Although China is an important market that generates about 20% of Apple's sales, the U.S. tech giant has seen its revenues continue to mark double-digit year-on-year drops for five consecutive quarters. Apple is hoping that the appointment of Mahe will help shore up its greater China business, amid fiercer competition with Huawei Technologies and other local companies.

Mahe, who is in charge of near-field communications and payment technology at Apple, has developed new China-specific features for the iPhone and iPad, including recently announced iOS 11 features such as QR Code support.

Mahe is originally from Shenyang, in China's northeastern Liaoning Province. She holds an MBA from the University of California, Berkeley.

The Chinese government is tightening its grip on tech companies ahead of the Communist Party convention in the fall. That means greater business risk for foreign companies, prompting them to strengthen their organizations in China.

Earlier this month, Apple announced that it will partner with Guizhou-Cloud Big Data -- which was co-founded by the government of Guizhou -- to build a data center in China.

Get Insights on Asia In Your Inbox

To read the full story, Subscribe or Log in

Get your first month for $0.99

Redeemable only through the Subscribe button below

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

3 months for $9
SUBSCRIBE TODAY

Take advantage of this limited offer.
Subscribe now to get unlimited access to all articles.

To read the full story, Update your account

Resubscribe now to continue reading.
BEST OFFER:
Only US$ 9.99 per month for a full-year subscription

To read the full story, Subscribe or Log in

Once subscribed, you can…

  • Read all stories with unlimited access (5 articles per month without subscription)
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

3 months for $9
SUBSCRIBE TODAY

Take advantage of this limited offer.
Subscribe now to get unlimited access to all articles.

To read the full story, Update your account

We could not renew your subscription.
You need to update your payment information.