Apple creates executive post for Chinese business
Isabel Ge Mahe appointed managing director for greater China to shore up key market
YUICHIRO KANEMATSU, Nikkei staff writer
WASHINGTON -- Apple has announced that it has created a new executive post, managing director for greater China. The executive in charge will report directly to the company's top management.
Isabel Ge Mahe, vice president of Wireless Technologies, has been named to the post, and will begin working in her new position in Shanghai this summer.
Although China is an important market that generates about 20% of Apple's sales, the U.S. tech giant has seen its revenues continue to mark double-digit year-on-year drops for five consecutive quarters. Apple is hoping that the appointment of Mahe will help shore up its greater China business, amid fiercer competition with Huawei Technologies and other local companies.
Mahe, who is in charge of near-field communications and payment technology at Apple, has developed new China-specific features for the iPhone and iPad, including recently announced iOS 11 features such as QR Code support.
Mahe is originally from Shenyang, in China's northeastern Liaoning Province. She holds an MBA from the University of California, Berkeley.
The Chinese government is tightening its grip on tech companies ahead of the Communist Party convention in the fall. That means greater business risk for foreign companies, prompting them to strengthen their organizations in China.
Earlier this month, Apple announced that it will partner with Guizhou-Cloud Big Data -- which was co-founded by the government of Guizhou -- to build a data center in China.