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Apple eyes music production to bolster services business

Jimmy Iovine, left, is an influential figure in Apple's music business.

SILICON VALLEY -- Apple is considering creating its own content in-house, including music and video, in a bid to spur wider use of paid services amid slowing hardware sales.

Jimmy Iovine, a well-known record producer who joined Apple in 2014 and holds much sway over its music strategy, spoke with The Nikkei on Monday. Iovine said there is "no limit" to what the company is willing to do, citing music, video and television shows as possibilities.

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