Where is your red line, the point beyond which you are not prepared to go? If you are doing business in China and you have not had that discussion with your chief executive and your board, your company is playing with fire -- and with its reputation, bottom line and future.
Where you draw the line is important. It is also important to be able to explain your decision logically, ethically, morally and economically. For Apple, withdrawing virtual private networking apps at Beijing's demand from its Chinese iTunes App Store was clearly not over its red line and was explainable in legalistic terms.
