ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Companies

Apple steels for more pain after 27% slump in China last quarter

Cook describes emerging markets as 'significantly more severe' than expected

Apple's sales in China declined in the quarter to December as consumers shunned high-priced iPhones.   © Reuters

PALO ALTO, U.S. -- Apple is digging in for a longer sales slump after weak Chinese iPhone demand led to a 5% decline for October-December, the first drop in nine quarters.

The U.S. company on Tuesday said its sales for the last quarter of 2018 came to $84.31 billion. A big reason was that sales in greater China -- including the mainland, Hong Kong and Taiwan -- plunged 27% on the year to $13.17 billion. It was the first downturn there in six quarters.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more