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Interview

Apple 'wants to serve everyone,' says Tim Cook

Wider price range opens up developing Asian markets

PALO ALTO, U.S. -- Apple clearly intends to maintain its position in the high-end segment with the release of the iPhone XS and XS Max, but with price cuts for older models and the addition of the iPhone XR, CEO Tim Cook signaled designs on a bigger share of Asia's growing market.

"We want to serve everyone," Cook said in an interview with Nikkei. "We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay."

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