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Bajaj Auto backs ride-sharing platform Yulu in EV push

Investment underscores strategy to back startups to test emerging market

Demand for two-wheelers has taken a beating in India amid rising fuel costs and vehicle prices.   © Reuters

MUMBAI (NewsRise) -- Bajaj Auto's investment in electric cycle-sharing platform Yulu underscores the rush of conventional two-wheeler makers in India to gain a toe-hold in the growing electric-vehicle market.

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