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Big global expansion in works for Freetel budget smartphones

Plus One sets goal that would make it Japan's second-largest smartphone seller

Plus One Marketing aims to sell 10 million Freetel smartphones around the world in fiscal 2018.

TOKYO -- Plus One Marketing, the Tokyo-based maker and seller of the Freetel brand of budget smartphones, will set sail in March on a new voyage of global expansion that will include landings in 10 countries in the Middle East and Africa and expand its presence to some 30 markets around the world.

By offering inexpensive lines of handsets with the cachet of Japanese quality, Plus One has grown quickly. It aims to sell 10 million phones in fiscal 2018, or 2.5 times the fiscal 2016 tally and an amount that would position it as the second-biggest Japanese seller of smartphones.

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