Biore parent Kao weighs slashing brand lineup as profit declines

Sprawling Japanese consumers goods group envisions leaner cosmetics business

20230926N Kao

Kao is tackling major reforms as its net profit heads toward a fifth year of decline in 2023. (Source photos by Nikkei, Kao)

HIROMOTO DEGUCHI, Nikkei staff writer

TOKYO -- Japanese consumer goods giant Kao is considering sell-offs of certain cosmetics brands, as mounting financial headwinds pressure the group to pare its extensive portfolio.

"Kao must urgently transform -- that's the most important thing," director Toru Nishiguchi said during a presentation Tuesday to analysts and other market watchers.

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