TOKYO -- Bridgestone will switch its focus to the electric vehicle segment, planning to have EV tires account for 90% of all its new automotive tires by 2030 as the company exits intense competition with low-cost Chinese and South Korean brands.
Assembly lines in Europe will be the first to be converted to accommodate EV tires, as the Japanese company ends production of low-priced tires for gas-powered vehicles in the region this year. Similar changes are expected in the U.S. and Japan, while South America will also likely see EV tire manufacturing.
