ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Bridgestone bets on connected tires for growth

Japanese company readies an army of data scientists for autonomous age

Bridgestone already offers data-driven maintenance services for its mining tires.

TOKYO -- With autonomous driving and car sharing shaking up the very core of the automobile industry, the world's largest tire manufacturer Bridgestone is revving up its efforts on internet-connected "smart" tires.

The vehicles of the future -- known as CASE, or connected, autonomous, shared and electric vehicles -- are sending Bridgestone and rivals scrambling to build core income sources outside of conventional tire production to stay competitive.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more