Budweiser APAC's China revenue sinks 20% amid weak consumption

Brewer announces 'surprising' departure of top exec Jan Craps

20250226 Cans of Budweiser beer in Shanghai

Cans of Budweiser at a Shanghai supermarket. Bud APAC has been at the forefront of the "premiumization" of China's beer market in recent years, but its strategy is now under pressure. © Reuters

KENJI KAWASE

TAIPEI -- Budweiser Brewing Co. APAC, the Hong Kong-listed regional arm of Anheuser-Busch InBev, said Wednesday that its revenue in China during the final quarter of 2024 dropped by 20.1% on the year, reflecting anemic consumption in the world's No. 2 economy.

In its latest disclosures to the Hong Kong Exchange, Bud APAC said that sales volume in China decreased by 18.9% year-on-year during the October to December quarter. "We faced a soft industry and negative channel mix" in China, the company said, adding that "continued weakness" in key so-called on-premise channels such as bars and restaurants "disproportionately affected our business." Efforts to "proactively" reduce inventory during the period contributed to the sharp declines in volume and revenue as well, it said.

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