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Calbee poised to take bigger bite out of US snack market

Japanese company eyes China in drive to raise foreign sales share to 25%

Calbee is targeting Asian markets in its expansion plans, including China and India.

TOKYO -- Calbee is gearing up a U.S. marketing campaign for its best-selling Jagarico potato snack in an aggressive drive to increase overseas sales.

The Japanese snack company recently unveiled its medium-term business plan calling for overseas operations to account for 25% of total sales by March 2024, up 9 points from fiscal 2018.

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