Calbee poised to take bigger bite out of US snack market
Japanese company eyes China in drive to raise foreign sales share to 25%
Calbee is targeting Asian markets in its expansion plans, including China and India.
TOKYO -- Calbee is gearing up a U.S. marketing campaign for its best-selling Jagarico potato snack in an aggressive drive to increase overseas sales.
The Japanese snack company recently unveiled its medium-term business plan calling for overseas operations to account for 25% of total sales by March 2024, up 9 points from fiscal 2018.
Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.
Celebrate our next chapterFind out more
Free access for everyone - Sep. 30