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China's Geely to buck Brexit trend with UK design center

Local talent flees to Chinese automakers as European rivals face uncertainty

Although China's new car market shrank for the first time in 28 years in 2018, Zhejiang Geely Holding Group has continued to grow. (Photo by Shunsuke Tabeta)

BEIJING -- Chinese automaker Zhejiang Geely Holding Group will establish a design center in the U.K. led by a veteran of Jaguar Land Rover and Aston Martin, as it looks to boost global sales by offering more stylish cars.

The facility, to be located in Coventry in central England, will design Geely vehicles for the Chinese market, as well as models for Malaysian affiliate Proton Holdings, British subsidiary Lotus Cars, and Lynk & Co., a joint venture between Geely and Swedish unit Volvo Cars.

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