ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

China's most successful startup?

Ask people in China to name the country's most successful and innovative new mobile phone brand and most will immediately declare Xiaomi. Ask tech savvy Americans and Europeans and they will just as quickly suggest OnePlus.

     Though largely unknown in China, OnePlus, established less than 18 months ago in the southern city of Shenzhen, has achieved more success more quickly in U.S. and European markets than any other Chinese mobile phone maker. It is also possibly China's most successful startup since Xiaomi was established five years ago.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more