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Chinese sanitary napkin maker Hengan to enter beauty industry

In profitability push, company to launch products including facial masks and tampons this year

HONG KONG -- Hengan International Group, China's largest maker of sanitary napkins and diapers is preparing to enter a new race with cosmetics companies, after its profitability has been hit by high material costs.

The company's management said Hengan would launch product lines including facial masks and tampons as it seeks to diversify its portfolio with more profitable items. The new strategy will put it in direct competition with more experienced international brands in the two segments.

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