ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Coca-Cola Japan to take soda giant’s only alcoholic drink nationwide

Lemon-Do to hit stores in October as group weans itself off pop

Coca-Cola enters the canned cocktail market with a lemon chuhai, a popular drink in "izakaya" Japanese-style pubs.

TOKYO -- Coca-Cola in October will take an alcoholic drink nationwide in Japan as the global soft drink giant attempts to diversify its way out of the mature and crowded soda pop market with an "alcopop" offering.

Coca-Cola Japan last year began test-marketing Lemon-Do, a lemon chuhai, in the southwestern region of Kyushu, considered the home of chuhai, a type of premixed cocktail with shochu liquor. In October, the Japanese unit will begin shipping the canned alcoholic beverage to supermarkets and convenience stores across the nation, becoming the U.S. beverage giant's sole unit to retail an alcoholic product.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more