Coca-Cola returns to alcoholic drinks with Japan 'alcopop'

Company launches lemon cocktail in move beyond core soda market

20180530_Coca Cola chuhai

People line up to sample Coca-Cola's new Lemon-Do "chuhai" drink in Japan's southwestern Fukuoka Prefecture on May 26.

SOTARO YUMAE, Nikkei staff writer

TOKYO -- Coca-Cola has launched an alcoholic drink in Japan, its first move into the adult beverage market in more than three decades.

The new "alcopop" is a big departure for the global soft drink maker as it tries to branch out from its core soda market. It is neither beer nor cola-based, but a fizzy lemon cocktail popular with Japanese drinkers.

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