ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Cool Japan Fund's big ambitions mostly fall flat

Lack of strategy, discipline gives rise to unprofitable projects

Traffic has been scarcer than expected at this Japan-focused store run by Isetan Mitsukoshi Holdings in Kuala Lumpur.

TOKYO -- The public-private fund at the center of Japan's initiative to promote cultural exports is struggling four years after its launch, with many taxpayer-funded projects failing to deliver the promised results.

Bleeding money

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more