Coronavirus gives Sony's financial business new lease on life

Pandemic lowers acquisition costs and highlights benefit of being a conglomerate

20200611 Sony Morita

When Sony broke into the financial business, co-founder Akio Morita said: “The first 10 years of the life insurance business will be its early investment period. It may be in 20 years’ time that the business will bear fruit.”  © Getty Images

MASAMICHI HOSHI, Nikkei deputy editor

TOKYO -- Sony's late co-founder Akio Morita was a visionary. Among his many visions, one that was very dear to him was creating a financial unit. He finally realized what he had once called his "30-year dream" when Sony set up a life insurance venture with a U.S. company in the late 1970s.

The venture became the core unit of Sony's financial business, which contributed greatly to group earnings. But it was later spun off as non-core and remained a separate listed entity until Sony recently decided to reacquire it after the coronavirus pandemic transformed its business environment.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.