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Cosmetics maker Kao steps up high-end product drive in China

Higher priced lines aimed at challenging Shiseido and Kose luxury brands

Kao’s medium-range skin care brand Freeplus has been received well in China.

TOKYO -- Japanese cosmetics maker Kao is reinforcing its premium skin care ranges in China amid the rising popularity of high-end Japanese beauty products among visiting Chinese tourists.

The company in September launched the Sofina iP beauty serum in the country, with a price tag of about 350 yuan ($51). Sales in Japan began in 2015.

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