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Companies

Coupang, Amazon of South Korea, pushes Naver into retail tie-up

Line parent teams up with Emart to bolster offerings of fresh produce

Naver wants to tap Emart's knowhow in fresh produce distribution. (Photo courtesy of Emart)

SEOUL -- South Korea's internet giant Naver is in talks to form a capital alliance with retailer Emart to counter the meteoric rise of Coupang, the e-commerce leader that made a blockbuster IPO in New York last week.

Naver and Emart are in the final stages of negotiations to acquire each other's stake with an investment of hundreds of millions of dollars each. An agreement may be reached as early as this week.

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