ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Despite 'Pokemon Go' craze, watchers wonder: Whither Nintendo?

TOKYO -- Japanese game giant Nintendo, which has led the global entertainment industry and emerged like a phoenix from numerous crises in the past, is now facing a new battle for survival.

"Pokemon Go" has contributed to increasing the number of people playing games.

Nintendo's tough business environment comes a year after the sudden death of its charismatic leader, Satoru Iwata, and despite the worldwide success of the company's new smartphone game, "Pokemon Go."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more