TOKYO -- Top Japanese wireless carrier NTT Docomo will provide access to its consumer data on the nearly 70 million members of its reward points program to its partner companies while promising to bolster protection of the information to address privacy concerns.
The Nippon Telegraph and Telephone unit's "d point" program carries more than 300 partners including convenience store operator Lawson, department store business Takashimaya and drugstore operator Matsumotokiyoshi Holdings. Shoppers earn loyalty points at these businesses and redeem them to buy new phones, shop for apparel online or use video streaming services.
