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'Extreme affordability' puts JioPhone atop Nikkei's superior products list

Souped-up feature phone from India opens up internet to low-income users

More than 25 million Indians have begun using the JioPhone since the 4G handset with some smartphone features was introduced in July 2017. (Photo by Akira Hayakawa)

The 2018 Nikkei Superior Products and Services Awards honor innovations that are not only good products, but also blaze trails for the technologies of tomorrow. The winner of the Nikkei Asian Review Award for Excellence is a cellphone offered at rock-bottom prices by Reliance Jio. 

MUMBAI -- People in India's telecom sector refer to Reliance Jio Infocomm as a disrupter. It's no wonder -- Jio became a cellphone service provider in September 2016 and employed an aggressive pricing strategy that prompted consolidation in the industry.

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