SEOUL -- Kumho Asiana Group has fallen far from its days as South Korea's seventh-largest chaebol conglomerate and will no longer even qualify as one after it sells off crown jewel Asiana Airlines -- a saga of rise and ruin that happened on the watch of the founder's own sons.
"Chairman Park [Sam-koo] was the one who changed the group name from Kumho to Kumho Asiana," an executive of a group company said. "He's probably filled with regret."
