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Foodpanda enters Japan's untapped food delivery market

German company seeks market share by promising shorter waits

The Foodpanda delivery service has begun operations in six cities in Japan. (Photo courtesy of Delivery Hero)

SINGAPORE -- German food delivery heavyweight Delivery Hero has launched its Japan operations, citing a "still largely untapped" market in which it seeks to gain a strong position.

Its Asian regional brand Foodpanda began deliveries Thursday in six cities: Kobe, Yokohama, Nagoya, Sapporo, Fukuoka, and Hiroshima. While Tokyo is not part of the initial launch, the company said it has plans to keep expanding.

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