Arrow Artboard Created with Sketch. Artboard Created with Sketch. Title Chevron Title Chevron Icon Facebook Icon Linkedin Icon Mail Contact Path Layer Icon Mail Positive Arrow Icon Print Business For Ricoh, it's a sink-or-swim moment CEO Yoshinori Yamashita will have to reel in the company's 'lifeline' Yoshinori Yamashita,CEO of Ricoh, briefing on medium-term management plan in April.
MANAMI OGAWA, Nikkei staff writer June 12, 2017 08:00 JST | Japan
Ricoh is facing its biggest crisis ever. So President and CEO Yoshinori Yamashita has decided to "Break with Past Management," as his slogan says.
Ricoh is staring at huge losses as the market for multifunctional printers, Ricoh's cash cow, evaporates and its global sales network racks up high costs.
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