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Business

For Ricoh, it's a sink-or-swim moment

CEO Yoshinori Yamashita will have to reel in the company's 'lifeline'

Yoshinori Yamashita,CEO of Ricoh, briefing on medium-term management plan in April.

TOKYO -- Ricoh is facing its biggest crisis ever. So President and CEO Yoshinori Yamashita has decided to "Break with Past Management," as his slogan says.

Ricoh is staring at huge losses as the market for multifunctional printers, Ricoh's cash cow, evaporates and its global sales network racks up high costs.

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