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From sports gear to flying cars, Mizuno hits all fields

New shoe opens new avenues for Japan's century-old athletic brand

Mizuno's Wave Duel Neo sneakers: The structure of the soles holds potential as a shock absorber in other industries, the company says. (Photo courtesy of Mizuno)

OSAKA -- A mysterious pair of sneakers created a buzz among the millions watching this year's Hakone Ekiden relay marathon, after a runner wearing them set a new record for the January premier collegiate event.

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