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Fujifilm cuts into ex-partner Xerox's European turf

Japanese group also will sell office equipment in South America but avoid U.S.

Fujifilm Business Innovation, a subsidiary of Tokyo-based Fujifilm Holdings, will introduce commercial printers during October in Germany, Spain, Italy and Portugal.   © Reuters

TOKYO -- The company formerly known as Fuji Xerox will start selling office machines in some European countries and other markets that had been off limits, now that a long-standing deal between Japan's Fujifilm Holdings and U.S.-based Xerox has ended, Nikkei has learned.

Fujifilm Business Innovation will introduce large commercial printers under its own brand next month in Germany, Spain, Italy and Portugal, tapping its parent Fujifilm Holdings' sales networks.

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