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Fujifilm instant camera finds new life on social media

'Photo-in-a-photo' craze inspires sales target of 10 million units

Using Fujifilm's Instax camera to create "photo-in-a-photo" images has become a craze on social media.

TOKYO -- If you thought the days of printing out photos were a thing of the past, think again. Fujifilm's instant-print camera, the Instax, has found a new lease of life among a generation that grew up without ever touching a roll of film.

The Japanese company aims to sell 10 million of the cameras in the year through next March, an increase of 1 million on the previously announced figure.

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