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Global halal market a sweet opportunity for Japan's Mitsui Sugar

Demand for Muslim-friendly products grows from tourists, seasoning makers

Sugarcane is seen after being harvested in a field at Pakchong district in Ratchaburi province,Thailand. Mitsui Sugar is removing animal products from its refining process at a plant in Kyushu, southwestern Japan, hoping to gain halal certification.   © Reuters

TOKYO -- Mitsui Sugar, Japan's largest sugar producer, will soon start making products that comply with Islamic dietary law, responding to the growing global demand from restaurants and seasoning makers interested in selling to Muslim customers.

Facing shrinking demand at home, Japan's sugar makers are looking for new markets abroad. Mitsui's move could spur others to do the same.

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