ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Companies

Google to send Pixel 3 smartphone into Asian fray

Tech giant hopes to chip away at Apple, Samsung and Chinese rivals in 13 markets

Google's Pixel 3 line, which comes in two screen sizes, will be up against stiff competition in Asia. (Photo by Arisa Moriyama)

Google's new Pixel 3 smartphone is coming to 13 Asian markets including Japan, Singapore, India and Taiwan, as the U.S. technology giant attempts to mount a late challenge to Apple, Samsung Electronics and Chinese manufacturers in the region. 

This will be the first phone in the Pixel series to be released in Japan, where Apple led the way last year with a 47.5% share of shipments, according to IDC. Google sold its Nexus line in the country, but it struggled against not only Apple but also domestic makers such as Sony and Sharp

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more