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Green tea boom in Asia puts pep in Ito En's step

Chinese and Thai tourists acquire a taste for Japanese-style products

Ito En's bottled green tea is popular inside and outside Japan, helped by the health boom and inbound tourism.

TOKYO -- The growing popularity of green tea in greater Asia and healthy living in North America will likely help Ito En brew up its first record operating profit in 12 years during the term through April 2019.

The Japanese beverage company is on track to operating income of roughly 23 billion yen ($212 million), up 5% from the estimate for last fiscal year.

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