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Hisense looks to turn around Toshiba TV unit in 3 years

Chinese electronics maker's chairman sees value in brand, technology and talent

Hisense Group aims to leverage the technology and brand power of the Toshiba television unit it acquired last month.   © Reuters

BEIJING -- China's Hisense Group must bring the television operations it recently bought from Toshiba into the black within three years, Chairman Zhou Houjian said Wednesday.

Listed arm Hisense Electric acquired Toshiba Visual Solutions from the troubled Japanese conglomerate in February. "My hope is that it will become profitable within a year," but reaching that goal within three years is essential, Zhou told Nikkei and other media at the National People's Congress meeting here. The Hisense chief is attending as a representative of Shandong Province, where the company is based.

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