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Hitachi ends 6-decade run on TVs in shift to 'internet of things'

Japanese electronics maker to sell Sony products via its sales network

Hitachi has sold flat-panel TVs under the Wooo brand, whose market share in Japan came to just over 1% last year. 

TOKYO -- Hitachi will stop selling televisions under its own brand in Japan this fall and instead offer Sony products through its dealerships, aiming to preserve a vital sales network even as the company beats a retreat amid a shrinking market.

Hitachi announced Tuesday that affiliated dealerships will sell Sony's Bravia brand TVs from October under a new partnership. As Hitachi moves toward internet-connected products and services, it has decided to maintain retail channels for consumer appliances, which are useful in harvesting customer data.

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