TOKYO -- Hitachi will stop selling televisions under its own brand in Japan this fall and instead offer Sony products through its dealerships, aiming to preserve a vital sales network even as the company beats a retreat amid a shrinking market.
Hitachi announced Tuesday that affiliated dealerships will sell Sony's Bravia brand TVs from October under a new partnership. As Hitachi moves toward internet-connected products and services, it has decided to maintain retail channels for consumer appliances, which are useful in harvesting customer data.
