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Business

Honda breaks with tradition to bring in fresh ideas

A single-seater electric car featuring a cookie company's logo takes center stage at the Ceatec Japan trade fair in Chiba.

TOKYO -- The tiny electric car unveiled at the Ceatec Japan consumer electronics show in early October was a big hit with visitors to Honda Motor's booth. The curved body makes it look more like an amusement park ride than a car. The single-seater electric car featured the logo of a local shortbread company, who will use the prototype as a delivery vehicle.

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