How young Chinese are reshaping their society with virtual gifts

Livestreaming platform Wuhan Douyu is estimated to be worth $4.6bn

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In China, fans are eager to pay a new kind of pop star. This one is having a selfie taken with a Douyu video hostess at a 2017 festival in Wuhan.

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Wuhan Douyu Network Technology trades in live streams. This is one of its competitive advantages over first-generation video platforms like YouTube, which delivers recorded streams.

Its other advantage is a real money-spinner: It encourages viewers to shower cash on their favorite performers.

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