ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Huawei bets on high-end handsets to dethrone Samsung in Europe

Chinese giant unveils 5x optical zoom P30 Pro in Paris

Richard Yu Chengdong, CEO of Huawei's consumer division, unveils the new P30 and P30 Pro smartphones during a launch event in Paris on March 26.   © Reuters

NEW YORK -- Huawei Technologies unveiled its new flagship smartphone series in Paris on Tuesday, as the Chinese company looks to capture a larger market share in Europe, where its handset business is rapidly closing in on rival Samsung Electronics.

Starting at 999 euros ($1,130), Huawei's quad-camera P30 Pro is seen as a direct challenger to Samsung's more expensive Galaxy S10+, which debuted last month and also boasts four rear cameras. The P30 Pro comes equipped with new photography capabilities such as 5x zoom and the ability to shoot in a pitch-dark environment.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more