Huawei bets on high-end handsets to dethrone Samsung in Europe

Chinese giant unveils 5x optical zoom P30 Pro in Paris

20190327 FRANCE-CHINA/HUAWEI

Richard Yu Chengdong, CEO of Huawei's consumer division, unveils the new P30 and P30 Pro smartphones during a launch event in Paris on March 26. © Reuters

ALEX FANG, Nikkei staff writer

NEW YORK -- Huawei Technologies unveiled its new flagship smartphone series in Paris on Tuesday, as the Chinese company looks to capture a larger market share in Europe, where its handset business is rapidly closing in on rival Samsung Electronics.

Starting at 999 euros ($1,130), Huawei's quad-camera P30 Pro is seen as a direct challenger to Samsung's more expensive Galaxy S10+, which debuted last month and also boasts four rear cameras. The P30 Pro comes equipped with new photography capabilities such as 5x zoom and the ability to shoot in a pitch-dark environment.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.