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Hyundai Motor's old road to riches hits a dead end

South Korean automaker no longer buoyed by soft won and eye for design

A Hyundai Motor dealership in California. The South Korean automaker has suffered declining sales in the U.S. market.   © Reuters

SEOUL -- Hyundai Motor, the South Korean carmaker once viewed as a threat to Japanese brands, has logged disappointing earnings in recent years and will need a major revamp of its strategy to pull off a turnaround.

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