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Ikea Japan offers trade-ins on baby furniture

Maker of affordable furnishings fights secondhand sales and the sharing economy

Ikea stores in Japan will buy back cribs for up to half of the purchase price. (Photo by Ryosuke Hanada)

TOKYO -- Ikea will start buying back its baby furniture in Japan next month to defend its market share against the growing trend among consumers of purchasing or sharing secondhand goods online.

The world's largest furniture retailer, which has become synonymous with affordable furniture that buyers assemble themselves, hopes the trade-in program will encourage thrifty new parents to buy its cribs and other products that children outgrow quickly.

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