ArrowArtboardCreated with Sketch.Title ChevronCrossEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Companies

Ikea Japan offers trade-ins on baby furniture

Maker of affordable furnishings fights secondhand sales and the sharing economy

Ikea stores in Japan will buy back cribs for up to half of the purchase price. (Photo by Ryosuke Hanada)

TOKYO -- Ikea will start buying back its baby furniture in Japan next month to defend its market share against the growing trend among consumers of purchasing or sharing secondhand goods online.

The world's largest furniture retailer, which has become synonymous with affordable furniture that buyers assemble themselves, hopes the trade-in program will encourage thrifty new parents to buy its cribs and other products that children outgrow quickly.

Ikea also plans to offer furniture rentals in the country within two years, in what is expected to be the Swedish company's first such service anywhere in the world.

With housing starts declining, Japan's furniture market has shrunk to about half the peak in the early 1990s. Ikea Japan's sales fell 3% to 74 billion yen ($679 million) in the year ended in August 2017.

Customers can trade in baby furniture and power tools at nine of Ikea's 10 stores in Japan starting Friday.

A customer bringing in a crib within 90 days of purchase will receive a prepaid card loaded with half the purchase price. A credit of 40% will be given for cribs brought back within 180 days and a 30% credit provided for trade-ins made within 365 days.

Secondhand shopping is disrupting other areas of retail, such as apparel, where the trend has propelled the growth of Japanese unicorn Mercari.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends January 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media