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Companies

India becomes battlefield for Chinese smartphone makers

Oppo looks to trendy Realme brand to win over younger customers

Oppo's logo above a shop on the streets of Mumbai. (Photo by Akira Kodaka)

BANGKOK/NEW DELHI -- China's Oppo has quietly rolled out a new spin-off in India, as it aims to diversify and counter pressure from its Chinese rivals in one of the world's fastest-growing smartphone markets.

The move came to light as Li Bingzhong, Oppo's senior executive in charge of overseas sales, said recently that he had left the company to develop the Realme brand. Realme was recently registered in China as a separate company, but is backed by one of Oppo's investors.

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