ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

India food delivery Zomato bites into packed streaming market

Alibaba-backed startup takes on Disney, Amazon and Netflix with meal-related videos

Zomato enters a crowded streaming market dominated by Walt Disney-backed Hotstar, Amazon Prime, and Netflix. (Photo courtesy of Zomato)

MUMBAI (NewsRise) -- Zomato Media, the Indian online food delivery company backed by Alibaba Group Holding, is betting that its new video-streaming service will tempt customers to order more meals and snacks.

Zomato, present in 500 Indian cities and 24 countries, also aims to use the food-related videos to gauge user behavior and the time spent on its app as it seeks to fend off intensifying completion in the sector. Earlier this month, the company entered the web-streaming business with a portfolio of more than 2,000 food-related videos, including the launch of 18 original shows over the next three months.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more