MUMBAI (NewsRise) -- Zomato Media, the Indian online food delivery company backed by Alibaba Group Holding, is betting that its new video-streaming service will tempt customers to order more meals and snacks.
Zomato, present in 500 Indian cities and 24 countries, also aims to use the food-related videos to gauge user behavior and the time spent on its app as it seeks to fend off intensifying completion in the sector. Earlier this month, the company entered the web-streaming business with a portfolio of more than 2,000 food-related videos, including the launch of 18 original shows over the next three months.
