India is the new China for piano maker Yamaha

Company cites enormous potential as it opens Chennai plant

20190117N Yamaha electronic keyboards (REUTERS)

Yamaha begins shipping electronic instruments from a new factory in southern India this spring. © Reuters

KENTO IGAMI, Nikkei staff writer

TOKYO -- Japan's Yamaha aims to replicate its Chinese sales success in India, as the company prepares to begin shipping musical instruments made in the South Asian country.

"India will be an enormously promising market in a few decades if an effort is put into outreach," President Takuya Nakata told reporters Thursday in Tokyo. "I want to make India our next China."

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