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India's 24Seven convenience store chain to triple outlets this year

Operator Godfrey Phillips eyes nationwide expansion to dominate emerging sector

A 24Seven store in a New Delhi suburb. Godfrey Philips India, which operates the 24Seven chain, is pursuing an aggressive expansion strategy.
A 24Seven store in a New Delhi suburb. Godfrey Philips India, which operates the 24Seven chain, is pursuing an aggressive expansion strategy.

NEW DELHI -- Major Indian cigarette maker Godfrey Phillips India is pursuing an aggressive business strategy to become a convenience store juggernaut in the South Asian country.

Specifically, Godfrey plans to nearly triple the number of its Twenty Four Seven round-the-clock convenience stores to 170 in fiscal 2018, which started on April 1.

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