ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Indonesia's CT Corp. remodels retail around recreation

Attractions like indoor ski slope aim to pull shoppers offline and into stores

The Trans Icon development, with a model shown here, will mix retail stores with apartments, a hotel and indoor recreation facilities to generate foot traffic. (Photo by Akira Kodaka)

JAKARTA/BANGKOK -- Indonesian conglomerate CT Corp. looks to lure consumers who increasingly shop online by designing retail centers around leisure activities like indoor skiing, offering experiences that cannot be found digitally.

The company has begun construction on Trans Icon, a 2.5-hectare mixed-use development in the East Javan city of Surabaya. Set to open as early as 2021, the complex will come with a supermarket, apartments and a luxury hotel.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more