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Indonesia's CT Corp. remodels retail around recreation

Attractions like indoor ski slope aim to pull shoppers offline and into stores

The Trans Icon development, with a model shown here, will mix retail stores with apartments, a hotel and indoor recreation facilities to generate foot traffic. (Photo by Akira Kodaka)

JAKARTA/BANGKOK -- Indonesian conglomerate CT Corp. looks to lure consumers who increasingly shop online by designing retail centers around leisure activities like indoor skiing, offering experiences that cannot be found digitally.

The company has begun construction on Trans Icon, a 2.5-hectare mixed-use development in the East Javan city of Surabaya. Set to open as early as 2021, the complex will come with a supermarket, apartments and a luxury hotel.

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