Indonesia's Salim building noodle plants in Serbia, Kenya

20140119 indomie

Offering a variety of flavors, Indomie instant noodles are popular in such markets as Indonesia and Malaysia.

SADACHIKA WATANABE, Nikkei staff writer

JAKARTA -- As competition in instant noodles heats up at home, Indonesian conglomerate Salim Group is looking to tap new growth markets in the Balkan Peninsula and East Africa.

     A Salim-affiliated food company will build a noodle plant in Indjija, located northwest of the Serbian capital of Belgrade, at a cost of 11 million euros ($15 million). Construction will begin this year, with the plant set to come onstream in 2015. Products made there will include the Indomie brand of instant noodles sold by core group firm Indofood Sukses Makmur. Production capacity has not been disclosed.

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